Husband and wife duo Mark and Victoria Tedeschi chose their restaurants fateful name a year before the flood hit Conklin, New York in June 2006. "We envisioned Moxie as a different kind of restaurant. A place we'd want to go; with a warm, upscale ambience and trendier types of food. Something you'd find in on the west coast. However, creating such a different kind of restaurant in a small town was a risk; a risk that called for Moxie."